● 09 / STUDIO

Creative brief

Seven short steps from idea to a clear one-page brief. Keep it for yourself as a PDF, or send it straight to the studio.

Step 01 of 07 · You

First, who are you?

So we know who to reply to. Only the first three are needed.

Your nameWe need a name to reply to. Company / brandWhich brand is this for? EmailThat email doesn't look right. Phone / WhatsApp Instagram or website

Step 02 of 07 · Project

What are we making?

Pick everything that applies.

Pick at least one so we know where to start. Tell us more

Step 03 of 07 · The idea

What's the idea?

Rough is fine. Half an idea is still a start.

What's it about? If people remember one thing, it's…

Mood

Mood, in your words References one link per line

Step 04 of 07 · Audience & goal

Who's it for?

The clearer the person, the sharper the work.

Who are they?

Where will they see it?

What should they do after?

In your words

Step 05 of 07 · Deliverables

What do you need?

Formats, lengths, versions. Best guesses are fine.

Formats

Lengths

Cut-downs extra edits from the main film

Languages

Subtitles

Platforms

Step 06 of 07 · Budget & timeline

Budget & timing

A range helps us shape the idea to fit. It isn't a quote.

Budget

Deadline when it must be live

How fixed is it?

Key dates

Step 07 of 07 · Anything else

Anything else?

Brand rules, things you've tried, things you hate. All useful.

Notes

How did you hear about us?

Tell us who or where

Review & send

Ready when you are.

Here's your brief. Send it to the studio, keep the PDF, or copy it anywhere.

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Sent

Brief received. Talk soon.

We read every brief properly and reply personally.

Draft saves on this device as you type.